Partnership with NFL’s Buffalo Bills raises awareness of New York’s SnapDragon apple

A partnership with the National Football League’s Buffalo Bills team has raised awareness of SnapDragon apples in Eastern markets, says Jessica Wells, executive director of Crunch Time Apple Growers, Lockport, N.Y.

“Our partnership with the Buffalo Bills has really been the highlight of our marketing efforts this season,” Wells said. “SnapDragon being the official apple of the team has presented lots of opportunities for promotion and partnership, bringing great awareness to the brand.”